ERRO – ERROR This fashion knitwear collection, Susana Bettencourt presents a radical celebration of imperfection — a powerful fusion between heritage and innovation, craft and technology, control and chaos, memory and error. “Deconstructing Origins – IN MY ERROR I SHINE” is more than a sustainable mde-to-order collection: it’s a manifesto for resilience, an ode to […]
ERRO - ERROR
This fashion knitwear collection, Susana Bettencourt presents a radical celebration of imperfection — a powerful fusion between heritage and innovation, craft and technology, control and chaos, memory and error. “Deconstructing Origins – IN MY ERROR I SHINE” is more than a sustainable mde-to-order collection: it’s a manifesto for resilience, an ode to the mistake as the ultimate creative force.
In this season’s work, Bettencourt unravels the essence of her own creative identity. She breaks apart the geometric codes and graphic language that have long defined her fashion brand. To explore what lies beneath, Susana questions what the world sees, what she’s inherited, and how both evolve through time. Within this “collective memory playground,” fashion’s familiar archetypes are dissected and rebuilt, allowing heritage forms to be reborn through a contemporary, disruptive lens.Craft meets innovation: legacy techniques such as bobbin lace and crochet are placed in bold dialogue with digital jacquard programming and graphic design precision. The result is a hybrid terrain where artisanal memory intersects with algorithmic invention — where trial and error leave visible traces and error itself becomes method. The knitwear process, often invisible, is exposed as an honest, imperfect, and deeply human act of making.This season, Bettencourt makes the mistake a protagonist. The dropped stitch, the mechanical failure, the unruly fiber — all become points of entry for something unexpected to emerge. Inspired by the persistence of makers who fail and keep going, she writes: “Esta coleção ERRO é uma ode aos que se enganam. É um celebrar de toda a criatividade que provém do erro e do quanto é possível aprender na tentativa e erro constante.A resiliência faz a excelência.” In her hands, error becomes shine — both metaphor and material.“ERRO” reminds us that fashion is not perfection, but process. That every missed step carries within it a breakthrough. That excellence is born not in avoiding failure, but in transforming it. It’s a collection of resilience, vulnerability, and truth — where the history of making meets the courage to begin again.www.susanabettencourt.com/
