AZÁFAMA: THE AW21/22 COLLECTION BY SUSANA BETTENCOURT

A Fusion of Craft and Technology

The AZÁFAMA AW21/22 collection by Susana Bettencourt represents the intrusion of the fragile world of creation into the frenetic rate of modern life. Susana was born with the heart of a knitter and trained as a designer. She remains a strong advocate of artisanal fashion. Therefore, she always provokes a fusion of traditional crafts with the current technological world. This specific series highlights the tension between our fast-paced reality and the slow, deliberate process of making.

In this collection, we value the constant mission to protect Portuguese crafts. Consequently, we formed a partnership with the Peniche County and its center for bobbin lace. This collaboration appears in a format never before explored by the designer. During the development of AZÁFAMA AW21/22 , we met the challenge of appreciating craft techniques in a modern context. We focused on exploring the true purpose of these ancient skills today.

The Concept Behind the Design

The AZÁFAMA AW21/22 concept draws inspiration from the plurality of modern realities and their effect on humanity. We follow the path of innovation through storytelling. Furthermore, our garments and artifacts reflect the unconscious effects this new world has on us. It is in this line of thought that our signature jacquards appear again. These graphics feature organic stains and contrasting textures wrapped in handmade lace.

The visual elements of AZÁFAMA AW21/22 depict how pollution affects more than just our environment. For instance, nerve impulses appear in vibrant colors that stand out from the darkness. Striking contours illustrate the synapses of the human brain in this new context. This process of creation exposes the truth of manufacturing. It makes us rethink our notion of the real construction process. In fact, it comforts us by proving the true value of each individual garment.

Reflecting on Sustainability and Modernity

While the world discusses climate change, AZÁFAMA AW21/22 suggests that the time for action has already begun. We often follow a legacy of mechanization. However, when everything becomes too mechanical, the planet reacts against us. Susana Bettencourt remains at the center of experimentation within the universe of mesh. For her, the perfection of manufacture exceeds the symbolic value of the final result.

Finally, the AZÁFAMA AW21/22 collection emphasizes the awareness of reusing manufacturing waste. This remains an essential resource for our designer. With this series, Susana intends to provoke a reflection for every decision we make. We must consider our impact despite the frenetic pace of modernity. Explore the full AZÁFAMA AW21/22 collection today to discover the magic of ethical, high-end knitwear.