Susana Bettencourt started in February 2011, showed her first collection at the London Fashion Week’s Exhibition, and presents the collections twice a year at the Portugal Fashion Week Show. The brand takes part in international fairs such as Tranoi and White Milano, so in this short space of time and given the exposure in this different platforms, the label has found favour with iconic stores such as Luisa Via Roma. The brand strategy in the next four seasons is to increase the presence of digital formatting, which is a key feature of the actual product and the brand profile.
In terms of product, Susana Bettencourt produces knitwear from yarn to piece, taking inspiration from current problems and creating graphic contrasts. The brand offers show pieces, unique and that take months to be prepared and revealed, as well as digital and printed jacquards, with accessible and modern products that value comfort and quality.